Having an effective marketing strategy is important for any dental practice that wants to reach new patients and increase patient loyalty. Below, we examine some of the best dental marketing ideas and explain why marketing is so important to the success of your dental practice.
Most dental practices have the same goal: to reach new patients and to retain the patients they have. And while family referrals and word-of-mouth can help your practice secure a strong customer base in the beginning, you will undoubtedly have to broaden your marketing efforts if you want to beat the competition.
Launching a smart dental marketing campaign will not only help get the word out about your practice, but can increase revenue, improve company reputation and enhance engagement for current patients.
When searching for ways to enhance your dental marketing strategy, consider the following tips.
1. Understand your target patient. Does your dental practice cater to a specific demographic or location? The better you understand who you are trying to reach with your marketing campaign, the more focused and effective your campaign will be.
2. Understand what differentiates you. Broadly speaking, many dental practices are the same. To understand what sets you apart from the competition, you must first understand why your patients value you. To gather this data, talk to your patients about their experience or send out patient surveys asking for feedback.
3. Use social media outlets. More companies than ever are using social media to improve communications with their customers, and 80% of marketers indicated that their social media efforts have increased traffic to their websites. When developing a marketing strategy for your dental practice, one of the best (and easiest) places to start is social media, including Facebook, Instagram and Twitter.
4. Partner with an expert. We get it — effectively running a dental practice and launching a successful dental marketing campaign is an challenging endeavor. Benevis is a comprehensive practice services company that provides non-clinical business support to affiliated dentists to help them better manage and grow their practices. When you partner with Benevis, you are partnering with a team of experts who will build a personalized marketing strategy that suits the unique needs of your practice.
Along with developing dental marketing strategies for our clients, Benevis offers support across a wide range of administrative realms, including finance and accounting, human resources, facilities management, and operations support. Want to learn more? Contact Benevis today!
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Zac joined Benevis as a Manager of Talent Acquisition in 2015. He works to identify dentists who would be interested in ownership opportunities at our affiliated practices across the United States. Zac enjoys really getting to know the dentists he works with so he can help them purchase a practice that perfectly suits their needs. Zac spends his free time with his wife and two dogs. When the weather gets warm, you can usually find him on the lake, at a Braves game, or playing golf.